How to Boost Your Choice Home Warranty Sales in 2023

EllaAugust 27, 2023Last Updated: June 25, 2024

52 4 minutes read

If you are a real estate professional, you know how important it is to provide your clients with the best service and value possible. You also know how competitive the market can be, especially in 2023, when the demand for housing is expected to remain high and the supply is expected to remain low. That’s why you need to differentiate yourself from other agents and offer something that can make your listings stand out and attract more buyers.

One of the ways you can do that is by offering a Choice Home Warranty plan to your clients. A Choice Home Warranty plan is a service contract that covers the repair or replacement of major home systems and appliances that break down due to normal wear and tear. A Choice Home Warranty plan can benefit both buyers and sellers in many ways, such as:

Saving money on unexpected repair or replacement costs
Avoiding the hassle of finding and hiring reliable contractors
Enjoying peace of mind and convenience
Increasing the perceived value and attractiveness of the home
Reducing the potential of after-sale disputes or lawsuits

In fact, according to a study by American Home Shield, homes with warranties often sell for an average of $2,300 more, and 11 days more quickly than homes without warranties. That means more profit and less stress for you and your clients.

But how can you boost your Choice Home Warranty sales in 2023? Here are some tips that can help you:

Educate Your Clients About the Benefits of Choice Home Warranty

One of the challenges that you may face when selling Choice Home Warranty plans is that some clients may not be aware of what a home warranty is, how it works, or why they need it. Some may confuse it with homeowners insurance, which only covers damage caused by theft, fire, or weather-related events. Some may think that they don’t need a home warranty because their home systems and appliances are new or in good condition. Some may think that a home warranty is too expensive or not worth it.

That’s why you need to educate your clients about the benefits of Choice Home Warranty plans and how they can protect their home, budget, and time. You can use various methods to do that, such as:

Providing them with brochures, flyers, or videos that explain what Choice Home Warranty plans cover and how they work
Sharing testimonials or reviews from satisfied customers who have used Choice Home Warranty plans
Showing them examples or statistics of how much they can save or earn by having a Choice Home Warranty plan
Answering their questions or concerns about Choice Home Warranty plans and addressing any misconceptions or objections they may have

By educating your clients about the benefits of Choice Home Warranty plans, you can increase their awareness, interest, and trust in the product and make them more likely to buy it.

Offer Choice Home Warranty Plans as an Incentive or Negotiation Tool

Another way you can boost your Choice Home Warranty sales in 2023 is by offering them as an incentive or negotiation tool to your clients. You can use Choice Home Warranty plans to:

Attract more buyers to your listings by advertising that they come with a free or discounted Choice Home Warranty plan
Motivate buyers to make an offer or close the deal faster by offering them a free or discounted Choice Home Warranty plan as a bonus or gift
Resolve any inspection issues or repair requests by offering to pay for a Choice Home Warranty plan instead of making costly repairs or concessions
Prevent any after-sale disputes or lawsuits by providing a Choice Home Warranty plan as a protection for both parties

By offering Choice Home Warranty plans as an incentive or negotiation tool, you can create more value and appeal for your listings and clients and make them more likely to buy or sell with you.

Partner With Choice Home Warranty as a Real Estate Professional

The best way you can boost your Choice Home Warranty sales in 2023 is by partnering with Choice Home Warranty as a real estate professional. By doing so, you can enjoy many benefits, such as:

Getting access to exclusive discounts and promotions for yourself and your clients
Getting access to online portals for service requests and plan management
Getting access to marketing materials and training resources to help you sell more Choice Home Warranty plans
Getting access to a dedicated team of customer service representatives and account managers who are available to assist you 24/7
Getting access to a nationwide network of over 25,000 licensed and insured contractors who can provide fast and professional service for your clients
Getting access to member perks such as discounts on new appliances and services like pre-season HVAC maintenance, tech set-up and installation, and more.

By partnering with Choice Home Warranty as a real estate professional, you can enhance your reputation and credibility as an agent who provides the best service and value to your clients. You can also increase your referrals and repeat business by creating loyal and satisfied customers who will recommend you to their friends and family.

Conclusion

A Choice Home Warranty plan is an essential benefit that anyone can purchase during a real estate transaction. It can provide peace of mind and budget protection for both buyers and sellers and increase the perceived value and attractiveness of the home. It can also give you a competitive edge as a real estate professional who offers something that can make your listings stand out and attract more buyers.

To boost your Choice Home Warranty sales in 2023, you should educate your clients about the benefits of Choice Home Warranty plans, offer them as an incentive or negotiation tool, and partner with Choice Home Warranty as a real estate professional. By doing so, you can increase your sales, profits, and satisfaction as an agent who provides the best service and value to your clients.